Real Stories
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Surviving in an unfair market!!!
Posted on: Nov 2, 2009-
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Posted by:
Designiam
Member since: Nov 2, 2009Interior Motives by Will Smith Charlotte, NC
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The Story
I run an interior design firm in Charlotte NC and at times it can be challenging. In this economy many people want to get more while spending less. I have learned some ways to do this to help me land jobs and outshine my competetiors. It is important to know your product and who is using it. One thing I have learned is that by re evaluating your services your can reach a group that normally would not be your client group therefore making new clients. For Example, Until recently I only concentrated on interior spaces however I have found that exterior spaces also need some attention. Patios and other outdoor living areas are huge selling features for those who are attempting to sell their property so it is new strand of clients that I now service because I re evaluated my services. Don't be afraid to revise what is not working and try something new, your consumers will thank you for it.
sunflower4 says:
Thanks! Good advice and interesting insight!
MSIMarketing says:
You are so very true. Thinking outside the box is one way to solve your problem. Offering an incentive is another. Your field is so very needed. I have been in houses that you would think people are blind the way they decorated. I have three kids and some times it is hard to have nice things because they might get broken. People with your artistic talent solve these problems for novices like me!
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